PETER MAIRHOFER

Peter Mairhofer is an Austrian fashion model and content creator celebrated for his authenticity, charisma, and deep connection to nature. His journey from the serene landscapes of Innsbruck to international runways and digital platforms exemplifies his dedication and versatility in the fashion industry.​

Early Life and Background

Born on February 5, 1997, in Innsbruck, Austria, Peter was raised amidst the picturesque Alps, fostering a profound appreciation for nature. At 16, a chance encounter with a designer ignited his modeling career, leading him to balance his burgeoning profession with an apprenticeship in hairdressing—a testament to his commitment to personal growth and education.

Modeling Career

Peter's modeling trajectory gained momentum when he became a finalist in the eighth season of Austria’s Next Topmodel, securing a position among the top three contestants. This exposure propelled him onto international platforms, leading to collaborations with esteemed agencies such as Wiener Models (Vienna), Soul Artist Management (New York), Kult Models (Scandinavia), and I Love Model Management (Milan).

His portfolio boasts features in renowned publications like Adon, Kaltblut, and Volant magazines. Peter has also fronted campaigns for brands including Geox Austria, Bikkembergs, Liu Jo Uomo, and GAP Austria, showcasing his adaptability across diverse fashion genres. 

Design Collaboration

In 2023, Peter ventured into design, partnering with Austrian brand SHEYN to create a signature line of rings aptly named "PETER." This collection reflects a harmonious blend of his fashion sensibilities and SHEYN's innovative design ethos, resulting in pieces that are both elegant and versatile. ​

Digital Presence and Content Creation

Beyond traditional modeling, Peter has cultivated a substantial digital footprint. His Instagram account, @peter_mai_, boasts over 410,000 followers, where he shares glimpses of his modeling endeavors, travel adventures, and personal reflections. On TikTok, under the handle @peter_mai2, he captivates audiences with uplifting content set against the backdrop of Austria's natural beauty, earning him the moniker "Mountain Boy." ​

Personal Philosophy and Advocacy

Peter's content often emphasizes positivity, self-acceptance, and the importance of staying true to oneself. In interviews, he has candidly discussed the challenges of the modeling industry, advocating for mental well-being and authenticity. His messages resonate with a broad audience, inspiring many to embrace their individuality and find joy in everyday moments. ​

Peter Mairhofer's journey illustrates the fusion of traditional modeling with modern digital storytelling. His commitment to authenticity, coupled with his diverse talents, positions him as a compelling figure in contemporary fashion and media landscapes.